Tv Media Buying 101 May 2026

Understanding the difference between broadcast (local/national), cable (niche audiences), and CTV/OTT (streaming services).

Resources like the Media Buying 101 Complete Guide on Amazon provide practical assets for learners:

Media Buying 101: The Basics of Media Buying > One Day Agency tv media buying 101

While there isn't a single universal course titled "," several industry guides and toolkits use this name to cover the fundamentals of purchasing broadcast, cable, and streaming ad space. Most reviews and guides highlight the shift from traditional linear TV to data-driven Connected TV (CTV) and Over-The-Top (OTT) platforms. Core Curriculum & Concepts Common topics found in these "101" resources include:

Mastering industry slang like Spots (30–90 second commercials), Dayparting (scheduling based on time of day), and Crawls (on-screen scrolling text). Core Curriculum & Concepts Common topics found in

Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount.

Automating real-time auctions for streaming platforms. Toolkit & Learning Experience Remnants: Purchasing unsold inventory at a discount

Specific sheets for instructions and tracking metrics.