You can use your balance for almost any digital purchase within the Apple ecosystem:
: Buy premium apps or pay for in-app purchases (like " V-Bucks " in Fortnite or " Robux " in Roblox) from the iOS and Mac App Store. what can buy with itunes gift card
As of 2026, iTunes Gift Cards have mostly been unified into the ecosystem. When you redeem one, the funds are added to your Apple Account balance , which can be used to purchase a wide variety of digital content, services, and even physical hardware in supported regions. Digital Content & Entertainment You can use your balance for almost any
: Buy ebooks and audiobooks directly through the Apple Books app. Apple Subscriptions Digital Content & Entertainment : Buy ebooks and
: Purchase or rent movies and TV shows from the Apple TV app , and buy songs or albums from the iTunes Store .
Your gift card balance can cover monthly or annual fees for Apple's own service suite: