Shop in January or February . Retailers use post-holiday clearance to move older stock before new models arrive. For MacBooks, look for deals immediately after a new model announcement, such as the recent March 2026 M5 MacBook Air launch .
Target Black Friday or Memorial Day (late May). These periods often feature the steepest price cuts on high-performance machines. 2026 Market Warning: The "RAM Crunch" when is the best time to buy a laptop computer
Buy in March or April . This is when many models announced at January's Consumer Electronics Show (CES) finally hit shelves. Shop in January or February
The "undisputed champion" for deals across all brands, including premium models like the MacBook Pro and high-end gaming rigs. Target Black Friday or Memorial Day (late May)
When to buy a laptop: Now is a great time to get a PC on sale | Mashable