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: In 2025, digital OTT (Over-the-Top) streaming accounted for 52% of the platform market share, while video content led the content type category with a 55% share.

: The industry is expected to grow at a CAGR of 3.7% globally through 2029, with advertising emerging as a primary revenue driver over traditional subscriptions. www,hindixxxsite,com

: Rising costs have led to increased price sensitivity; 61% of subscribers say they would cancel their favorite service if prices increased by just $5. Popular Media Trends & Consumption Habits : In 2025, digital OTT (Over-the-Top) streaming accounted