You Can Kill An Idea, But You Can't Kill An Opp... Direct

If you are looking to purchase the book to dive deeper into these strategies, it is available from several major retailers:

: The aesthetic and functional way solutions are presented. How to Apply This Guide

: The word "opportunity" comes from the Latin ob portu (meaning "into port"), referring to the right wind and tide conditions for a ship to enter. Success comes from aligning your "cargo" (product) with the right "tides" (market conditions). Shopping & Availability You Can Kill An Idea, But You Can't Kill An Opp...

This methodology uses six sources to identify where "big places to play" exist before brainstorming specific products:

: Emerging tools or scientific breakthroughs that create new possibilities. If you are looking to purchase the book

Note: This quote is sometimes confused with a similar political sentiment, "You can kill a man, but you can't kill an idea," famously attributed to civil rights activist Medgar Evers .

: Ideas are often too small, fragile, and easily "killed" by internal politics or lack of immediate market fit. Statistically, it can take up to 3,000 ideas to lead to just one profitable product. Shopping & Availability This methodology uses six sources

The phrase you are referring to is likely the title of the business book by Pam Henderson . This guide explores the core philosophy of "Opportunity Thinking," which suggests that businesses should prioritize finding broad "opportunities" in the market rather than focusing solely on individual "ideas". Core Concept: Idea vs. Opportunity