Your Strategy Needs A Strategy May 2026

Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First"

Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards.

Rapidly changing, unpredictable environments where industry leaders cannot control the rules (e.g., fashion or tech). your strategy needs a strategy

Stable environments where you can forecast the future but cannot easily change the industry structure.

If you lead a large organization, you likely need to apply different strategies to different business units simultaneously. If you'd like to dive deeper, let me know: Which industry are you focused on? Are you dealing with a startup or an established firm ? Is your market stable or undergoing heavy disruption ? Your Strategy Needs a Strategy - Boston Consulting Group Move away from long-term planning

Predictable environments that are also "malleable"—meaning you have the power to create a new market or disrupt an old one.

Harsh environments where current strategies have failed and resources are severely restricted. If you'd like to dive deeper

Mold the industry to your advantage by coordinating with a platform of partners and other players. Goal: Influence development in your favor. 5. Renewal: "Be Viable"