Disconnect -

: Surveys show a staggering lack of "food illiteracy." For instance, nearly one-third of primary school children in some studies believed cheese came from plants.

: Many consumers experience a mix of guilt and enjoyment when eating meat, leading them to distance themselves from the animal origins of their food. Disconnect

: There is often a disconnect between the high price consumers pay and the low profits received by farmers, highlighting flaws in the global supply chain. Why Disconnection is Essential : Surveys show a staggering lack of "food illiteracy