"So..." BoJack says, his voice cracking. "We're thinking Season 2 is where it really finds its feet, right?"
"BoJack, honey," Princess Carolyn sighs, her eyes darting between her ringing phones. "The network doesn't want high art. They want the horse who says 'Whaaaat?' and slips on a banana peel. We need to find a middle ground before they pull the plug."
The year is 2007, and BoJack Horseman is standing in a room full of people who are paid to tell him he’s a genius. This is the birth of The BoJack Horseman Show .