Understanding Consumer Behaviour -

Multiple layers of influence shape every choice a consumer makes:

Consumers are often . Decisions aren't just about price; they are driven by deep-seated emotional and psychological triggers. Understanding Consumer Behaviour

Comparing features, price, and ease of use. Multiple layers of influence shape every choice a

Not every purchase is treated with the same level of intensity. Understanding Consumer Behaviour

Most consumers move through a predictable cycle before and after a purchase: Realizing a need or a want exists.

People might feel happier with a complimentary $200 ticket than a $100 one, even if the utility is the same.